465This social media expert was told this by a friend’s father, while out near the Scottish border somewhere. Our subject is a very clever chap who, according to his blog, “spends a lot of time thinking about the intersection between television and social media”.

He is also “a long-term advocate of virtual worlds and other social software”. I’m not quite sure what most of that means, but he was very friendly and spoke in English when we met.

He's got something of the Keanu Reeves about him, and revealed that he commutes to work in London from Southampton. Our man, that is, not Keanu. Taken at the BBC’s Media Village in White City.